Aquafolies
"The missing piece of the puzzle"
20%
Increase in natural attendance
80%
Subscription to the option with the Xtrem Tower
2-3 years
Return on investment
The context
For the past 7 years, the Aquafolies water park, located at La Plaine Tonique in Malafretaz, has established itself as a must-visit summer destination for sliding and thrill enthusiasts. Offering 22 varied modules such as pyramids, slides, trampolines, slip ‘n’ slides, climbing walls, beams, and giant swings, the park attracts a diverse, family-oriented clientele.
However, despite solid seasonal attendance, the management of Aquafolies recognized the need to diversify and enhance its offerings to attract a younger audience (ages 20-40) and maintain stable growth in an increasingly competitive market.
The need
With a loyal base of visitors and a well-developed aquatic infrastructure, Aquafolies was looking for a new flagship activity capable of:
- Attracting new customers while retaining regular visitors.
- Increasing the duration of customer visits on-site.
- Offering activities with greater thrills.
The ideal solution needed to integrate seamlessly into the park while providing a unique and distinctive experience.
The solution: Integration of the Xtrem Tower
To meet these needs, the Xtrem Tower was selected as the park’s new flagship attraction. Its unique design, combining a diving platform, giant slides, and a panoramic view, perfectly complements the existing activities.
The Aquafolies team worked closely with our team to adapt the aquapark, ensuring the Xtrem Tower integrates seamlessly with the rest of the facilities. The goal was to provide visitors with a smooth experience and maximize sales opportunities through a new combined offer:
Aquapark + Xtrem
